Addiction

	Addiction 2007
	Keep It Reel
	Stats
	2007, miniDV, Concept Trailer (& assoc. materials) for feature length film, Produced by Keep It Reel
	Quick Links
	Synopsis Project Background The Teaser Trailer: Changing the Focus Sound Design Poster Design Dealing With Addiction: Documentary Proof of Concept DVDs The Launch In The Media Awards & Screenings Credits

Synopsis
In a city taken over by a deadly new drug called Xtreme – violence, death and chaos rule. Bronson, a street-smart cop, is attacked – and is injected with the drug, turning her into an addict. Her days are numbered. Fuelled with rage, she turns vigilante and declares war!
But as the city's drug dealers fall victim to her ruthless campaign, Bronson is in danger of crossing the line: from Cop to Killer!

Project Background
Addiction is a feature film, (currently in pre-production) being produced by Keep It Reel.
	The brainchild of Mark Aquilina, Addiction is inspired by 1970s American ‘anti-hero' crime films like Death Wish and Dirty Harry as well as Hong Kong crime movies of the 80s. In 2005, Keep It Reel set about creating an array of support material to help communicate their vision for the film. This material (including stills, posters, a website and DVDs) all centred around the production of a Trailer designed to showcase Addiction's concept and style, and attract investment. By mid-2007, Keep It Reel was already attracting support for their project from the private sector, but felt that there might be added advantage to a re-working of the Trailer – in order to re-focus its message and tone. Mark Aquilina approached Alex Scott (Growing Brain) to do a new, tighter, darker and ‘more psychological' cut of the trailer, and by October 2007, this had evolved into 'a whole new take' on the Addiction film, including a new Trailer, new Posters, new DVD menus and the completion of the long awaited Behind The Scenes Documentary.
The Addiction package (which was at this stage over two years in the making, with a cast and crew of over 100 people, with filming at over 50 locations and involving 100s of squibs and bullet shots) was launched with much fanfare as part of the Screen Machine event, on Novermber 23, 2007.

The Teaser Trailer: A different choice of focus

The original Addiction Concept Trailer depicted bright, high-energy, action-filled romp. Running for 3 minutes, it sets up the story, and follows Bronson as she carves a blood-soaked path through the crime world of Addiction.

Together with a new soundtrack & picture edit, extensive digital grading was performed. The resulting new Addiction ‘Teaser Trailer' is only 2:40 long, and creates a grittier, more threatening world without losing vibrancy in the images. This trailer shifts focus: from the battle with the drug lords, to the conflict that takes place inside Bronson, as the impulse for justice battles with her need for vengeance.

In turning vigilante, she places herself outside common morality, but can her humanity survive the journey? Together with the thrill of carnage, a deep sense of unease is created as we see Bronson begin to loose her way in the moral vacuum that she now inhabits.

She is becoming a different kind of addict, perhaps even – a monster: a killer.





Click imags to see larger versions.

Sound Design

In order to facilitate this new ‘pitch' for the film, new scripting was undertaken and a new voice cast, assembled. Kim Lajoie managed voice-recording sessions, and also created a intense, dense soundtrack to accompany the barrage of imagery. A version of this soundtrack is available online, and was released in advance in the lead up to the Teaser Trailer launch at Screen Machine.

Click here to go to Kim Lajoie's website

Click here to go direct to the Addiction: Zero Tolerance theme on Kim's website.

Poster Design

	Teaser Poster
	With the new, grittier flavour of the film, a new poster was also called for. This new design, with its harsh contrasts, flat planes and grimy textures is a world away from the slick Hollywood approach of the original poster design.
	Click images to see larger versions.
Trailer Poster
The poster for the original trailer was also re-worked in the lead up to the Screen Machine event. The original design by Allen Moore (from Big Dog Bites) was enhanced using more contrast and colours to help the composition achieve an added sense of integration and depth.

Dealing With Addiction: Documentary
This is not the hard-hitting streetwise documentary that its title makes it sound. Being under 9 minutes long (culled from an original running time of just over and hour), this is a funny and intimate glimpse into the filming of the Addiction trailer. It is included as part of the Addiction Proof of Concept Material DVD.

Click images to see larger versions.

Proof of Concept DVD

Intended to simulate commercially available DVD releases, these DVDs contain both versions of the Concept Trailers, as well as the documentary: Dealing With Addiction, Stills Galleries and a full Credits List. Like the posters, they are produced in both the Trailer and Teaser versions in order to allow for the personal taste of the investor.

The DVD menus in this project were based on an earlier DVD, and required revamping in order to add extra content, additional menus, and sound adjustments. All sound work involved in this revamping exercise was performed by Kim Lajoie.

The Launch
The concept shorts, documentary, posters and DVDs were officially launched at Screen Machine (2007) to a packed house at Hoyts Melbourne Central. For more photographs and information reguarding the event, please go direct to the Screen Machine project page.

In The Media
Heidelberg Leader	Feature article on Addiction and Screen Machine. Full page article with colour pictures! Includes interview with Mark Aquilina, (producer: Keep It Reel).
RRR	Go to the site that hosts the podcast for 3RRR's Film Buffs Forecast on Saturday 17 November 2007 when Mark was interviewed about Addiction and Screen Machine.

Awards & Screenings

(AWAITING INFO)

CREDITS
TEASER CREDITS
Crew
Director & Writer	Mark Aquilina
Producers	Mark Aquilina
	Oliver Koehrer
	Elena Aquilina
Post Production Services	Growing Brain
DOP	James Cole
Editor	Alex Scott
Sound and Music	Kim Lajoie
Visual Effects	Hysteria Productions
Additional Sound Design	James Cole
Still Photographer	Allen Moore of Big Dog Bites

Voice Cast
Bronson	Justina Noble
News Reader	Heidy Medloby
Drug Expert	John Latham
Tabloid Journalist	Christine Moffat
Community Leader	Justin Hosking
Police Chief	Tom Noble


TRAILER CREDITS
Crew
Director & Writer	Mark Aquilina
Producers	Mark Aquilina
	Oliver Koehrer
	Elena Aquilina
Editor	James Cole
Music	Bunman
Additional Music	James Cole
	Michael Christian
Director of Photography	James Cole
Visual Effects	Hysteria Productions
Sound Design	Hysteria Productions
Special Effects	Oliver Koehrer
	Elena Aquilina
	Maureen Carolan
	Rainer Koglbauer
	Jack Poletko &
	Angis Poletko of Airwize
Special Effects Adviser	Clint Dodd
Still Photographer	Allen Moore of Big Dog Bites
2nd Camera	Damien Bear
	Alex Scott
	Garth Stone
	Ian Dart
Make up	Melissa Pilakis
Additional Make up	Donna Fisk
	Deb Franklin
On-Set Sound Recordist	Ben Steer
Gaffer	Brett Hull
Additional Gaffer	Andrew Lock
Grip	Freddo Dirk
Set Design & Construction	Valmor Aquilina
Construction Assistants	Oliver Koehrer
	Frank Zora
Production Manager	Elena Aquilina
Legals	Elena Aquilina
Production Assistants	Oliver Koehrer
	Elena Aquilina
	Maureen Carolan
	Rainer Koglbauer
	Steven Taylor
	Alex Scott
	Val Aquilina
	Alba Aquilina
	Megan Aquilina
	Max Volpato
Costume Design for Bronson	Wilson Du
Bronson's Costume	Carol Hughes from Carol Hughes Dressmaking & Design
Concept Art	Wilson Du
Armourer	Scott Warwick of Warwicks Firearms & Militaria
Wardrobe	Oliver Koehrer
	Elena Aquilina
	Wilson Du
Catering	Alba Aquilina
	Val Aquilina
	Elena Aquilina
Poster & DVD Cover	Big Dog Bites
	Growing Brain
DVD Authoring	Hysteria Productions
	Growing Brain
Web Design	Luke Cunningham
Web Design Assist	John Sterling
Keep It Reel Logo	Steven Taylor
Film Mascot	Kujo

Behind the Scenes Documentary
Editor	Alex Scott
Editor	James Cole
Camera	Megan Aquilina
Camera	Valmor Aquilina
Camera	James Cole
Music	Bunman

Cast
Bronson	Chantelle Delaney
Voice of Bronson	Donna Fisk
Police Captain / Bronson's father	Leo Taylor
White Suit Crime Boss	Peter Lyons
Corrupt Policeman	David Head
Club Member (unmasked)	Mark Aquilina
Club Member 1 (masked)	Rainer Koglbauer
Club Member 2 (masked)	Peter Sims
Club Member 3 (masked)	Raj Anandan
Additional Club Member	Daniel Bucci
Additional Club Member	Oliver Koehrer
Additional Club Member	Steven Taylor
Additional Club Member	Chris Thrum
Additional Club Member	Mark Bullen
Bronson's Daughter	Chloe Rainbow
Attacker 1	Julian Ben-David
Attacker 2	Michael Quaremba
Crime Boss in Meeting 1	Nick Moutafis
Crime Boss in Meeting 2	John Snadden
Crime Boss in Meeting 3	Daniel Bucci
Crime Boss in Meeting 4	Cole Stockman
Gangster in Restaurant	Daniel Bucci
Gangster in Restaurant	Nick Moutafis
Godfather in Restaurant	Frank Zorra
Drug victim in hospital bed	Anthony Bossong
Drug victim in alley	Eric Ball
Brian Head	Arrested Drug Dealer
Long haired drug dealer	Luke Cunningham
Drug dealer shot in back in laneway	Ben Steer
Drug dealer shot against car	Jonathan Andrews
Sniper drug victim 1	Mark Bullen
Sniper drug victim 2	Garth Stone
Shot drug dealer in drive by shooting 1	John Frankland
Shot drug dealer in drive by shooting 2	Ty Tranter
Judge	Jim Schuler
Judge's Associate	Maureen Carolan
Defence Lawyer	Damon Hunter
Prosecutor	Deanna Smart
Prosecutor	Sue Clayton
Thug shot through glass	Peter Sims
Thug shot through wall	Jason Rumble
Thug shot in knee cap	Rainer Koglbauer
Corridor Thug 1	Eddy Scott
Corridor Thug 2	Jason Rumble
Corridor Thug 3	Peter Sims
Corridor Thug 4	Eric Mengal
Drive by shooter	Steven Taylor
Drive by shooter	Rainer Koglbauer
Drug lab technician	Oliver Koehrer
Drug lab technician	Elena Aquilina
Money room victim	Steven Taylor
Money room victim	Oliver Koehrer
Train yard shooter	Allen Moore

Extras
Restaurant Extras	Police Officer Extras
Alison Bucci	John Snadden
Sally Mewett	Andrew Ellul
Kevin Sole	Rainer Koglbauer
Melissa Pilakis	Steven Koehrer
Alex Scott	Oliver Koehrer
Steven Taylor
Scott Warwick	Court Extras
Mardi Haywood	Alison Bucci
Gavin Mengal	Sally Mewett
	Michael Quaremba
Sniper Shooting Extras	Damien Murphy
Kujo	Iyonne Murphy
Michael Freedman	Eddy Scott
Emma Aldersea	Safiye Ovacik
Marcia Aquilina	Alba Aquilina
Maureen Carolan	Val Aquilina
Rainer Koglbauer	Marcia Aquilina
Oliver Koehrer	Caetlyn Armstrong
Elena Aquilina	Jon Kanaris
	Melissa Kanaris
	Eric Mengal
	Gavin Mengal
	Eric Ball
	Luke Cunningham

Special Thanks

Kelly Dolen Pino, Dom & Rose from After Six, Rhonda Talbot, Craig McGrath, Leigh Goodall: Director of Williamstown Maritime Association Inc., Mark Morrissy, Peter Waldron & David French from Tottenham Yard, Peter Hunt, RMIT, Wilsons Parking, Preston Cemetery, Event Operations Team: City of Melbourne, Victor & Robert Pace from L & R Pace Pty. Ltd., Lou Bellino: Operations Manager of Melbourne Mailing Pty. Ltd., Roger Murnane: Venue and Hospitality Manager of City of Whitehorse, Andrew Pitchford, Sergeant Geoff Gauci: Victoria Police, Steve Fuhrmeister: Hire Controller of Coates Hire, Megan Hughes, Clare Sprinett

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